Special Highlights

Overview of Vietnam market - The Great Growth Pontential

Vietnam is one of the favourite destinations in Asia for foreign investments since its World Trade Organisation (WTO) membership that took effect on January 2007.  This is expected to boost the country’s exports and attract further foreign investments, and employment that follows with increasing domestic spending.

Touted as fast becoming the new China, this new tiger ecomony grew by more than 8% last year.  Since 2001, Vietnam has been enjoying more than 7% economic growth annually whilst its per capita income doubled to about US$540 in the past decade.  As it is, foreign direct investment is equivalent to 4% of the country’s gross domestic products, making it the highest among countries in the region, including China.

Branding & Positioning Your Cosmetics and Beauty Products

Adults in their 20s make up the majority of the 84 million-odd polulation.  As their purchasing power increases with the economic progress engulfing Vietnam, this large segment of the population, susceptible to market penetration at a rate of 80%, spent a whopping US$200 million on make-ups and skin-care products in 2006 of which, 90% were imported.  To complement their newly attained higher-quality of life, Vietnamese women and young urbanites are fast developing their tastes and desire for branded products and are expected to pamper themselves with higher quality of goods and services.  This is espoused by the rising number of beauty and hair-care salons that are mushorooming in Hanoi and Ho Chi Minh City at an unprecedented growth rate.